Rodrigo Frias
General Manager
Rodrigo grew up in Monterrey, Mexico in a family supported by a small business and he experienced firsthand the impact that it had in the community and with people. He became fascinated with how businesses and organizations can have a dramatic impact on people’s lives. After a 12 year-long corporate career, Rodrigo decided to leverage his experience in marketing, finance and strategy and transitioned back to his roots as a small business entrepreneur. In 2021, Rodrigo acquired Classic Nursery & Landscape Company and in 2022 he did the same with NW Bloom Ecological Services. As the General Manager of Classic Nursery & Landscape and NW Bloom Ecological Services, Rodrigo is working persistently in making his community healthier and better connected to nature. At an early age, Rodrigo was exposed to nature and animals by his veterinarian father. Rodrigo grew up surrounded by a variety of pets such as dogs, sheep and peacocks. His favorite pet was a golden Labrador named Goldie.
Rodrigo has a bachelor’s degree in mechanical engineering from the University of Texas at Austin and a MBA from Tuck School of Business at Dartmouth. In his free time, he enjoys spending time with his family or skiing.